Website Design
Our award winning interactive designers and developers have the creative talent and technical expertise that allow us to consistently give our clients compelling websites. We first work to understand the client's target audience, business objectives, industry challenges, and client preferences. With this insight our designers then move to create a user interface that is intelligent, easy to use, and complements the client's branding. Whether you are a start up company with no web presence or an established business in need of a site redesign, we can build you a site that visually connects with your audience and follows sound usability principles. Our depth of experience in the development of large scale applications means that we can handle projects of any size and ultimately deliver an interface that is both powerful and user friendly.
Information Architecture
Our designers and developers are both well versed in what it takes to produce application and website architecture that is fundamentally sound, efficient and elegant.
Interactive Design / Development
Interactive presentations, Flash-based games and streaming media are par for the course here at Softmedia. We've been helping clients improve the stickiness of their sites and deliver information that the customers will reTain using cutting edge technologies.
Application Development
Whether you need a custom database integration, a member portal, or an Intranet or Extranet application, our developers have the technical expertise and practical experience to deliver the right solution. Softmedia's time tested methodologies first facilitate the clear definition of organizational goals, then determine where current systems meet (or fail to meet) these goals. We can then identify opportunities to improve those systems through browser-based solutions. Our development team excels at building custom, enterprise level applications that meet ultimately the needs of the client and deliver a positive user experience to their customers.
The Microsoft .NET Development Platform offers many advantages over traditional web programming platforms, including increased application speed and response time, improved reusability of programming code, and smoother integration with other applications.
Content Management Solutions
A successful website is an integral part of a company's daily communication with its customers. Clients expect and depend on accurate, up to date, internet accessible information from the companies they do business with. Fresh web content is one reason that visitors return to your site again and again.
Content management systems (CMS) can put a empower a business by giving them control of your website. Administrative staff can quickly and easily manage content maintenance through a browser based interface, eliminating the need to pay for HTML programming skills. Keep your search engine rankings high and potential customers coming to your site by frequently updating your websites’ content.
Softmedia works with leading CMS products to find the best solution for each client's needs and budget.
Content Management
Now business users and non-technical staff can add, author, and update Web content. Translate content on-the-fly with multilingual support. Apply workflows, approvals, and permissions as well as maintain a complete history of the changes. Editing content becomes as easy as editing a Word document.
Blogging
Traditional, free form blogging tools are available, or take your blog to the next level with the ability to post workflows, comment moderation, blog viewer authentication, and structured blogging.
Forums, Threaded Discussions, & Message Boards
Encourage interaction among your online community with forums. Forums can be browser-independent thanks to Flash based WYSIWYG editor.
Subscriptions & Web Alerts
Allow web site visitors to self-register and self-administrate email notification preferences. When content is added or updated, an email can be automatically generated and sent to subscribers to let them know there is new content.
Integrated Document Management
Always find the document you need to read or edit. Manage all your documents and digital assets online just like Web site content. Apply permissions, workflows, approvals, and maintain a complete history of changes over time. Auto generate PDFs or publish to HTML on-the-fly.
New CMS Installations
Many businesses are finding the need to update their site content on a regular basis. Having the power to edit the website without calling on your IT department to make content or menu changes can improve the efficiency of your business. Putting control of the web site into the hands of those who know the content best, whether it is your marketing, sales, or administration staff is a great way to get site content in front of your audience in a timely manner, and can reduce the workload of your IT department, freeing them to complete other important tasks.
Whether you need a total conversion from your static web site, or a brand new look and feel, or some guidance and assistance with your IT staff to help out with CMS development, we can help. From DotNetNuke to CMS400.NET, we have the experience to integrate many CMS solutions with your new or existing website.
CMS Migrations and Upgrades
Our extensive experience with content management systems allows us to assist clients with a variety of needs. Some have an older one already in place, and want to upgrade or move to a newer, more intuitive product. We have experience migrating existing data into new content management systems, and getting client staff up to speed with minimal impact on productivity. We perform CMS migrations using the leading products, such as Ektron CMS 400.Net and Kentico. Contact us for more information on how we can help you migrate your existing site to a new Content Management System.
Benefits Administration Suite
We have a unique set of software products that you can use as a stand alone product or an add on to your existing internal system or web site.
We also partner with an amazing company that can handle calls, send out bills, send files to the carriers, or get new business for you in the rapidly expanding individual health insurance market.
Contact us for more information.
Your website is going to have a tough time expanding your business if no one can find it. Websites that are not search engine friendly generate low search engine rankings, which means fewer visitors to your website…and fewer sales. Our development staff follows rapidly changing trends in the search engine industry, and best practices are used as a guide to build code that assists Google and the other major players in evaluating the worthiness of the site, and work with the client to generate site content that will ultimately help improve the site's visibility. There is little point in your company having a website if it is not being seen, and increasing your reach could be vital to growing your company.
Integrated Web Site Analytics
Track the life-cycle of your web site visitors. View real-time statistics to see how many people have come to your site, where they came from, and what pages they viewed. Run reports by day, week, month, year, or specify your own custom date range. The data can even be used to spot usability issues and user interface flaws, which can then be used to improve the site.
Adword Campaigns
One method of improving a site's visibility is through Adwords, Google's pay per click service. Without a good strategy and a keen eye to regularly make conclusions based on the data that Google makes available, Adwords can also waste your business's time, energy and money. Softmedia's development team has been produced a number of Adword campaigns for companies, and with a variety of budgets. We focus on landing "meaningful" click thru's - only potential customers are worth paying for. In order to accomplish this we target cost effective keyword sets that zero in on that crowd. The end result is a lower bounce rate and a better return on investment for each dollar spent.