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Web Strategy Consulting

Your website is one of your best online marketing tools. At the same time, it can also be one of your most under-utilized tools. If deployed tactics aren’t based on a well thought-out web strategy, its potential often isn't realized.
Softmedia works with businesses in creating web strategies. We brain-storm with our clients, asking formulated questions to derive the one important answer: What is the clients’ wanted outcome, short and long term.
 

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Competitive Analysis

Do you want to out-perform your competitors? Deliver your services and products more effectively? Find that niche that separates you from the pack?
A competitive analysis is a key part in creating your business development plan.  Whether this research is done in the initial start-up phase or periodically, keeping your finger on the pulse has never been more important.

Full recommendations offered based on findings

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Membership Websites

Softmedia specializes in creating and maintaining membership websites.
Being in business for over 19 years, the majority of our clients have been and remain to be membership centered businesses, both large and small.

Based on our experience in launching these websites, we understand the ‘must haves’ for a membership website, as well as the pitfalls to avoid.   

Whether you are looking to create or re-design your membership website, we can help develop your strategy to ensure all initiatives bring success.

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Social Media Strategy

A social media campaign needs to be derived from a well thought out social media strategy; one that encompasses your business’ over-all marketing plan.  
When you take the time to create a strategy, only then will your social media campaign prove to be an effective part of your marketing effort.

Softmedia consults with businesses’ in developing their Social Media Strategy by identifying several key elements…

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CMS migration
made simple

Migrating to a better content management system can give a
business powerful tools to work with, improved site performance,
and a better user interface. The results are greater productivity
for your employees, and more time to focus on other aspects
of your business. Softmedia has the experience to make 
your next migration a smooth transition.

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Membership Websites Responsive Design 20 Years and Counting
HSA screen shot

Softmedia specializes in creating and maintaining membership websites.
Being in business for over 19 years, the majority of our clients has been and remains to be membership centered businesses, both large and small.

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Reed and Giordano Screen

Websites are no longer being viewed on desk top computers. They are being viewed on many different mobile devices.
With Responsive design you can rest in knowing your website is capable to be viewed across many devices.

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Integrity Restoration screen

With over 19 years developing websites, we have serviced many clients. Through years of experience and by continuously focusing on our clients’ needs and goals, we developed a time tested process to ensure we not only meet our clients’ goals but exceed them.
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