Web Content

Content Matters

Yes, content is still king and will remain the primary factor that Google uses to rank web pages for the foreseeable future. Web content is information, many people use the web to find useful information, and so search bots will try and get the community what they seek. Web consumers by and large are accustomed to finding a fair share of boring, unoriginal online content devoid of merit, which is why the average time a surfer spends on a single web page clocks in at under three seconds. That is an extremely very short amount of time to get your sales message across. If you can build a strong message that keeps them reading, great job, but don't reward them with sloppy, boring or uninformative writing; this is a sure way to hurt brand perception, and sadly it is a common mistake that can be avoided. If a company is savvy enough to provide their audience with what they want and need, they have a leg up on most of their competition by simply performing a basic service that the web was ultimately designed for. Softmedia offers advertising and technical writing services that will both reward potential and actual customers, and give Google's search engine something to latch onto.

Common Mistakes

To try and get content on their site as quickly as possible, businesses sometimes do not make sound decisions with the big picture in mind. They may resort to tracking down a few employees that have a little bit of extra time on their hands and toss the task in their lap, even though they may only have basic writing skills and no experience writing from a marketing perspective. Months, even years later management often fails to connect their site's poor bounce rate and lack of visitors with what was ultimately published. Opportunities to grow the business by simply rewarding potential and active customers with useful, well-crafted content are thus lost, and if the content is especially poor, it can even have a negative impact on site visibility and return visits.

Strong Content is the Solution

Google and other search engines justly reward any business willing to and able post unique content and they punish those who merely cut and paste what's already out there. Writing too little content is likewise frowned upon by the Google "overmind" as well; it just doesn't give their analytics engine enough to work with in order to determine your site's "search worthiness." Fortunately there is a logical solution to ensuring a business's website has content that properly promotes the products and the brand, educates the user, and leaves them with a positive user experience. The skill of the writer who is assigned the task of generating meaningful, compelling content has to be up to snuff. Their grasp of the company brand and its strengths is vital, the principle goals of the site need to drive the shape and structure of the web copy, and the language employed should be carefully chosen to keep the reader's interest. Now about finding that writer...

Choose Experience

Softmedia has been producing compelling, search-friendly web content for a broad range of industries for years. We have carefully chosen staff with the creative writing skills needed to develop and strengthen a business brand. In addition to marketing services, we also produce technical writing and blog technical writing is offered as well, as some of our clients have, It is for these reasons, and our depth of knowledge in web strategy, and our position as a full service web solution provider, that we would like the chance to throw our proverbial hat into the ring when you need to improve your site's web content. Your web content should be getting you noticed by search bots and human visitors alike, and we'd like to get you there. Contact us when you ready to make that step.