Search Engine Optimization

Organic Searches

Good search engine optimization (SEO) requires a mix of science and art, and any SEO consultant worth his or her salt will tell you so. There is no magic bullet, and if there were, search engines would quickly lose the ability to return useful results because marketers would quickly exploit what would essentially be a loophole. This really does happen from time to time, but it is a short sighted plan that will get a business black listed in pretty short order. Google's magic formula for deciding a site's search relevance is not made available for obvious reasons, and it is a moving target to boot because the rules engine is constantly changing

Softmedia has spent a great deal of time helping clients handle “organic searches”, or search results that do not involve paying a search engine to play. This facet of search engine marketing is probably the toughest area for a website to outperform in - it requires patience, skill and a willingness to make smart decisions with web content. Our clients can tell you it is well worth it, and that Softmedia has a proven record of helping businesses achieve good results.

Paid searches

Some keyword sets are very hotly contested, and that first search Google results page only holds a handful of organic links, so not everybody is going to succeed. Paid advertising, on the other hand, can give a company serious visibility in search results, and for keyword sets that can really help a company. Skill is required here as well; the business must wisely craft small amounts of ad text, they must determine what keywords are the most cost effective to go after, track the results periodically and then draw out the important analytical data that will allow them to adjust their campaign and make it more effective. Softmedia has expert SEO staff that has run paid search campaigns for a number of clients. The process of optimizing a campaign requires methodical, logical, periodic adjustments, and the techniques for measuring and quantifying the results are often crucial to the campaign reaching and exceeding its goals. Please contact us when you are ready to have a SEO specialist walk you through methodologies that are proven to work.