Inbound Marketing

Choose the Right Medium

Traditional advertising mediums such as print, telemarketing, television and radio are steadily diminishing in their effectiveness. The average consumer has become less receptive to the constant barrage of “outbound marketing,” but the decline in revenue for this form of marketing has another root cause. “Inbound” marketing, or web marketing, can produce conversion rates upwards of 14%. On a good day direct mail doesn't come anywhere near this number (~1%), because it amounts to shooting blindly in the dark and hoping that at least a handful of the people you reach are potential customers. We are seeing many forms of traditional media quickly become a relic of the past, because the inbound marketing is better able to target the correct audience, generate quality leads and zero in on actual customers. That is, as long as the business in question has a team in place that understands how to get the most out of web marketing. Web marketing requires skill and knowledge to produce serious results, and Softmedia takes the guesswork out of designing and managing a successful marketing efforts campaign.

The Correct Approach

Establishing user intent, building use cases and drawing out the most common user scenarios - these are strong areas of focus for Softmedia. We work with our clients to bring all of this into focus, which first sets the stage and then guides the entire process of improving inbound marketing efforts. Page optimization, email blasts, paid and organic search techniques are just a few of the opportunities that need to be considered in order to construct a cost effective campaign. We guide clients through these options so that the right marketing message will then connect with the best web audience. We'd like the opportunity to introduce you to our approach and build you a winning campaign – we're confident we can improve your results.